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What's The Best Way to Innovate? A Comparative Look at Human and Gen-AI-Driven Product Development
The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

Martin Hellich
vor 2 Tagen3 Min. Lesezeit


Closer to reality - how to set the course for your new product ideas
The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Martin Hellich
15. Apr.3 Min. Lesezeit


Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Martin Hellich
18. März4 Min. Lesezeit


Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Martin Hellich
19. Feb.4 Min. Lesezeit


Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Martin Hellich
28. Jan.6 Min. Lesezeit


Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Martin Hellich
17. Dez. 20243 Min. Lesezeit


Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Martin Hellich
12. Nov. 20244 Min. Lesezeit


In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

Martin Hellich
16. Okt. 20243 Min. Lesezeit
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