The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...