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Martin Hellich
28. Jan.6 Min. Lesezeit
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Martin Hellich
17. Dez. 20243 Min. Lesezeit
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...


DVJ Research Group
15. Nov. 20244 Min. Lesezeit
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

Martin Hellich
12. Nov. 20244 Min. Lesezeit
Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

DVJ Research Group
24. Okt. 20244 Min. Lesezeit
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

Martin Hellich
15. Okt. 20243 Min. Lesezeit
In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
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