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Adrian Sanger
15. Jan.3 Min. Lesezeit
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
10. Dez. 20244 Min. Lesezeit
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
6. Okt. 20246 Min. Lesezeit
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

DVJ Research Group
20. Feb. 20231 Min. Lesezeit
New opportunities for brands through CEPs
NEW OPPORTUNITIES FOR BRANDS THROUGH CATEGORY ENTRY POINTS AND BOOSTING MENTAL MARKET SHARE. Many companies are looking for ways to...
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