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Adrian Sanger

Global Head of Shopper

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Profil

Beitrittsdatum: 4. Dez. 2024

Info

Adrian Sanger is a seasoned leader and innovator with over 25 years of experience in the Data and Insights industry. As the Global Head of Shopper at DVJ Insights, he works closely with global and local brands to develop impactful Shopper solutions. Before joining DVJ Insights, Adrian held senior roles at dunnhumby, Nielsen, and GfK. At dunnhumby, he established the research function and pioneered the integration of loyalty data with research panels for Tesco and its CPG partners. At Nielsen, he developed a research offering for the London Olympics and introduced innovative in-the-moment research capabilities. During his time at GfK, he led the Consumer Panel and Shopper Ad-hoc business, transforming data processes and launching new solutions for in-store and at-shelf shopper measurement. A regular conference speaker and writer, Adrian is also a member of the MRS Delphi Group and the MRS Professional Standards Board, reflecting his commitment to advancing research excellence and professional standards.

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Email address
adrian.sanger@dvj-insights.com

Beiträge (10)

11. Aug. 20254 Min.
Winning At Shelf Is Just The Start
Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the...

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21. Juli 20254 Min.
AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

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16. Juni 20253 Min.
System 1 Sees The Pack, But System 2 Pays For It
The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...

3
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28. Mai 20255 Min.
The Best Pack on the Shelf
Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...

2
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23. Apr. 20253 Min.
The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

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10. März 20254 Min.
Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

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18. Feb. 20254 Min.
From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

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14. Jan. 20253 Min.
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

3
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10. Dez. 20244 Min.
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

2
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6. Okt. 20246 Min.
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

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