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Every Step to the Sale

Decisions Decisions

Buying the usual is easy. It’s autopilot. But buying something new? That’s work.


You’re in the chilled drinks aisle, staring at a lineup of probiotic potions. You’ve heard they’re good for gut health maybe from a friend, a podcast, or some influencer who looks suspiciously well-lit. But which one? You don’t know the brands. One screams ‘science,’ another looks like a children’s yoghurt. Some promise immunity, others talk about ‘live cultures’ as if they’re running a science experiment.

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