Our Approach

Medialink combines media, shopper and consumer data at the individual level to model sales uplift by channel. A new and unique way to measure every campaign!

We use a new and validated Opportunity To See (OTS) approach for each individual across all media channels in a campaign. We then link this exposure directly to actual purchase behaviour using our app-based shopper data, creating a single-source dataset that combines media, behaviour and consumer profiles.

By comparing exposed and non-exposed shoppers, we quantify the incremental sales impact of each channel. Advanced modelling techniques isolate the true contribution of media, allowing us to measure not just correlation, but real causal impact.

This enables a clear and actionable understanding of how media investments translate into sales and ROI.

Key Benefits

• Direct link between media and sales: Connect campaign exposure directly to real purchase behaviour at individual level

• Measure true incremental impact: Understand which channels actually drive sales. This can be enriched with other data like awareness and image.

• Clear ROI and budget optimisation: Identify where media spend generates the highest return and where it can be reduced

• Single-source view across channels and retailers: Combine media exposure, shopper behaviour and consumer profiles in one dataset

• Actionable insights for future campaigns: Translate complex modelling into clear guidance for media planning and trade discussions

• Move beyond traditional media metrics: From reach and impressions to real business impact