HORIZONT Werbewirkungsgipfel 2026
mar, 08 sept
|Goethe University Frankfurt
Meet DVJ Insights at the HORIZONT Werbewirkungsgipfel 2026 in Frankfurt am Main, where advertisers, agencies, media companies and industry experts come together to explore the latest developments in advertising effectiveness.
Horario y ubicación
08 sept 2026, 9:00 CEST – 09 sept 2026, 17:30 CEST
Goethe University Frankfurt, Norbert-Wollheim-Platz 1, 60323 Frankfurt am Main-Innenstadt II, Germany
Acerca del evento
The HORIZONT Werbewirkungsgipfel is an annual meeting place for advertisers, agencies, media companies and experts in advertising effectiveness. Across two days, the event combines best cases, research, keynotes and panel discussions to explore how brands can better understand and improve the impact of their advertising.
This year’s programme focuses on the changing landscape of advertising effectiveness, with attention, data and the role of CMOs at the centre of the discussion. Topics include the challenges of measuring effectiveness in increasingly fragmented media environments, the role of attention, developments in reach measurement and the relationship between creativity, AI and human input.
Gabriele Herrmann and Tina Vollmer, Client Consultants at DVJ Insights, will be present at the event, and we look forward to connecting with fellow marketers, researchers and industry experts and exchanging perspectives on how better insights can contribute to more effective marketing and sustainable brand growth.
We look forward to meeting you in Frankfurt!