DVJ Research Group

London, 20 May 2026 - DVJ Insights welcomes Nicola Ball as consultant in the UK, further strengthening its shopper and innovation expertise and supporting continued growth in the region. Nicola brings more than 20 years of experience in shopper research and consultancy. She started her career at Kantar Worldpanel before moving to Australia, where she held shopper and customer insight roles at Colgate-Palmolive and Lion. Most recently, Nicola worked at IGD, where she provided strategic...

Over the past decade, brand growth has become increasingly grounded in data, evidence, and structured decision-making. In this conversation, Alexander Dedovets, responsible for Marketing Effectiveness at Cloetta, a leading confectionery company in Northern Europe and home to some of the strongest brands on the market, shares how the company approaches growth through a clear focus on penetration, product quality, and evidence-based marketing. From prioritising “superbrands” and consumer...

En una categoría tan compleja y de alta repercusión como la educación superior y donde la competencia aumenta año a año, la gestión de marca ya no consiste únicamente en completar las plazas. Se trata de construir confianza, autoridad y relevancia a largo plazo en un mercado donde la toma de decisiones es cada vez más fragmentada, emocional y está influida por una multitud de puntos de contacto. Ana Marín, Marketing Manager en la Universidad Europea, se sitúa en el centro de esta...