DVJ Research Group

Kneipp has been rooted in a clear philosophy for over 135 years. Built on the principles of water, plants, nutrition, movement and balance, the brand has evolved from a traditional bath product into a broader wellbeing proposition. In this conversation, Petra Oonk, Head of Marketing at Kneipp Benelux, shares how the company approaches brand growth through a combination of strong heritage, organisational alignment and continuous relevance in a competitive market. A Strong Identity that...

Utrecht, 11 June 2026 - DVJ Insights is pleased to welcome Fred Roodbeen to its Dutch team as Client Consultant. With 15 years of experience in market research, Fred further strengthens DVJ’s expertise in brand, communication, innovation and shopper research. Fred joins DVJ with 15 years of experience from MarketResponse, where he started as a Junior Consultant and later progressed to Principal Consultant. Over the years, Fred has worked across both B2C and B2B environments and has advised...

Para Beatriz Faustino, el crecimiento de marca comienza con un principio sencillo pero a menudo pasado por alto: el marketing debe estar al servicio del negocio. A partir de su experiencia como Chief Marketing and Digital Officer en destacadas marcas de retail, restauración y estilo de vida como Carrefour, McDonald’s, Burger King, Swatch e Imaginarium, concibe el rol del CMO como un puente estratégico entre el conocimiento del cliente y el crecimiento de negocio. En esta conversación, Beatriz...