top of page
Jori van de Spijker
Escritor
Global Head of Brand & Communications
Más acciones
Perfil
Fecha de registro: 3 dic 2024
Sección informativa
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands.
Resumen
Email address
jori.van.de.spijker@dvj-insights.com
Entradas (13)
17 feb 2026 ∙ 4 min
This Looks Familiar
When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly so. The theory is sound: use consistent, recognisable cues like colours, logos, sounds and characters to help people quickly identify your brand in a cluttered media world. The Ehrenberg-Bass Institute has made a strong case, and brands have listened. Recognition drives recall, and recall is a prerequisite for effectiveness.
2
0
16 dic 2025 ∙ 3 min
If No One Sees It, Did It Even Happen?
“Did the campaign move the needle?” It’s the first question I’m asked when we present campaign results. Rightly so, if you’re spending millions on advertising, you want to know whether it’s working. But in all the excitement about impact on the brand, whether awareness, consideration, preference or otherwise, we often skip the first fundamental question:
1
0
19 nov 2025 ∙ 3 min
Por qué ir a lo seguro es más arriesgado de lo que crees
A través de la plataforma Brand Growth de DVJ, entrevistamos cada año a más de 2.000 profesionales del marketing en 12 mercados de Europa y EE. UU. Estas conversaciones ofrecen una perspectiva muy reveladora sobre el estado mental del marketing. Con los años, un tema ha destacado por encima del resto: la cautela. Estamos viendo cada vez más énfasis en los retornos inmediatos, objetivos de eficiencia más estrictos y una firme convicción de que la consistencia está por encima de cualquier otra...
34
0
bottom of page