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Perfil
Fecha de registro: 4 dic 2024
Resumen
Email address
lisette.kruizinga@dvjresearchgroup.com
Entradas (3)
30 sept 2025 ∙ 4 min
Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...
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4 jul 2025 ∙ 4 min
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
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5 jun 2025 ∙ 10 min
The Creativity Multiplier: How Pre-Testing of Retail Media Will Lead To In-Store Conversion
Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it enables precise targeting through retailers' first-party data, measuring its impact remains challenging due to fragmented metrics and attribution complexity.
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