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Martin Hellich

Escritor

Global Head of Innovation

Perfil

Fecha de registro: 4 dic 2024

Sección informativa

Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.

Resumen

Email address

martin.hellich@dvj-insights.com

LinkedIn

https://www.linkedin.com/in/martin-hellich/

Entradas (28)

7 sept 2026 ∙ 6 min

Beyond Trial – What Concept Test Can Tell Us About Repeat Purchase

The Myth of the Second Purchase One of the most persistent beliefs in concept testing is that repeat purchase lies beyond its reach. A concept test may indicate whether consumers are interested in an innovation. It may help predict whether they will notice it, consider it or perhaps try it for the first time. But whether they subsequently buy it again is commonly assumed to depend almost entirely on the actual product experience.

17 ago 2026 ∙ 4 min

The Concept Of Marginal Gains: How To Become The Best In Pack

Marginal Gains: Why Tiny Improvements Create Extraordinary Success In elite sport, winning rarely comes from one revolutionary breakthrough. More often, it is the result of relentlessly improving hundreds of small details. This philosophy became famous through the transformation of British Cycling under Sir Dave Brailsford. Ahead of the London Olympics, his ambition was not simply to train harder than everyone else. Instead, he looked for countless opportunities to improve performance by just...

3 ago 2026 ∙ 4 min

Forget The Journey. Find The Moments That Matter.

Customer Journey and Path-to-Purchase studies have become a staple of modern marketing. They offer an intuitive way to understand how consumers move from awareness to consideration, purchase, and beyond. Often, the findings are visualised as a journey map or funnel: a sequence of touchpoints arranged in neat order, suggesting a structured progression from one stage to the next. The appeal is obvious. These frameworks are easy to understand, easy to communicate, and visually compelling. The...

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