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Agentic Intelligence - From Prompted Response to Autonomous Action
We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

Dennis Hulsebos
för 6 dagar sedan4 min läsning


The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
23 apr.3 min läsning


The untapped potential of tag-ons: what every advertiser should know
In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Jori van de Spijker
21 apr.5 min läsning


Closer to reality - how to set the course for your new product ideas
The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Martin Hellich
15 apr.3 min läsning


Deep Research: Unlocking Knowledge or Just Organising It Faster?
Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Dennis Hulsebos
24 mars4 min läsning


Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Martin Hellich
18 mars4 min läsning


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
10 mars4 min läsning


Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Jori van de Spijker
5 mars5 min läsning


Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Martin Hellich
19 feb.4 min läsning


Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Jori van de Spijker
19 feb.3 min läsning


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
19 feb.4 min läsning


AI’s New Challenger: How DeepSeek-R1 Is Reshaping the Industry
The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

Dennis Hulsebos
19 feb.4 min läsning
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