AI see you: Enhancing shelf visibility

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen.

AI fills in the blanks

In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details of what they saw on a busy shelf is more myth than reality.

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