Blog post based on the master's thesis of Giulia Cini The importance of packaging design Packaging plays a central role in contemporary food and beverage markets. At the point of decision, for example, in a supermarket, consumers are exposed to thousands of products but attend to only a small subset. They often engage with individual packages for just seconds, making effective packaging design a critical determinant of whether a product enters consumers’ consideration sets. U

Blog post based on the master's thesis of Martina Sabba Consumers are increasingly aware of the environmental impact of their consumption. Many express a willingness to make more sustainable choices, and food consumption is often cited as a key domain in which individual behaviour can contribute to climate goals. In the European Union, food-related consumption accounts for roughly 22% of household greenhouse gas emissions, making grocery purchases a meaningful lever for envir

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...