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Not All Attention Is Created Equal: Understanding Advertising Effectiveness Across Digital Platforms
Blog post by Hannah Das & Lisette Kruizinga-de Vries, based on the master thesis of Hannah. Every day, consumers encounter numerous digital advertisements across platforms such as YouTube, Facebook and TikTok. Yet despite brands investing heavily in online video advertising, capturing attention has become increasingly difficult. Consumers skip, scroll and swipe through content faster than ever before, forcing marketers to compete in an environment where attention is one of th
Lisette Kruizinga-de Vries
hace 21 horas6 min de lectura
Beyond the Package: How Visual and Verbal Design Cues Drive Consumer Evaluation Through Early Perceptual Mechanisms
Blog post based on the master's thesis of Giulia Cini
DVJ Research Group
4 mar4 min de lectura
When Do Consumers Choose Greener Groceries? The role of situational factors
Blog post based on the master's thesis of Martina Sabba
DVJ Research Group
4 mar6 min de lectura
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
Lisette Kruizinga-de Vries
4 jul 20254 min de lectura
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