DVJ Insights strengthens its Spanish team with the appointment of Erika Mijares Márquez

Madrid, 5 February 2026 – DVJ Insights continues to strengthen its local presence in Spain with the appointment of Erika Mijares Márquez as Client Consultant. Erika will be based in Madrid and will work closely with DVJ’s local and international teams to support clients with insight-driven growth strategies rooted in a deep understanding of the Spanish market.

Erika brings more than 15 years of experience in consumer and market insights across FMCG, QSR and retail, combining agency expertise with senior client-side roles. She has held insight and strategy positions at organisations such as McDonald’s Spain, Burger King, Popeyes, Kantar Worldpanel and NielsenIQ, where she worked closely with marketing, innovation and commercial teams to translate complex data into actionable business decisions.

At DVJ Insights, Erika will support Spanish and international clients with brand, communication, innovation and shopper research, strengthening DVJ’s ability to deliver locally relevant insights within a global framework.

"DVJ Insights stands out not only for its commitment to quality and strategic rigour, but for the strong, genuine relationships it builds with clients,” says Erika Mijares Márquez. “What excites me most about this new stage is joining a company that takes collaboration seriously, combining innovation with a real understanding of business needs. It’s also a privilege to work alongside such respected professionals along global and local teams, and I look forward to contributing together to the insight‑led growth we deliver for brands."

“Erika brings a unique combination of deep shopper expertise, strong client perspective, and strategic insight. I have had the pleasure of knowing her for many years, and I am truly delighted to welcome her to DVJ Insights Spain. Her experience across both Spain and Latin American markets adds an invaluable global dimension to our team, strengthening our multinational collaboration while keeping a strong local lens. I am excited about the impact she will have in helping our clients grow through meaningful, actionable insights,” says María Sánchez Raposo, Market Lead Spain at DVJ Insights.

With this appointment, DVJ Insights continues to invest in senior local expertise to support brands operating in Spain, while remaining closely connected to its international network of consultants across Europe.