System 1 Sees The Pack, But System 2 Pays For It

The Pack That Thinks Fast and Slow

Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That works well enough when shoppers are rushing, which they usually are.

Still, sometimes they stop. And when they do, the pack that got them to pause can just as easily talk them out of it. What looked bold from a distance falls apart up close. It’s loud but empty. Eye-catching but not convincing.

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