The Polarisation of Nordic Grocery Shopping

Adrian Sanger
23 abr
3 Min. de lectura

An Ever-Changing Way to Shop

Nordic grocery shopping used to be predictable. Not anymore

One minute customers are filling their baskets with cut-price canned goods at REMA 1000. The next they are splurging on organic, hand-churned butter at Meny. Nordic grocery shoppers are switching between budget and premium. Sometimes on the same trip. It is a trend retailers cannot ignore.