Your Logo Is Not A Hook: What Testing 3,000 Ads Reveal About The Impact Of Logo Timing In TV Advertising
- Jori van de Spijker
- hace 14 horas
- 5 min de lectura
One of the most persistent questions in advertising is deceptively simple: when should you show the brand?
For years, many advertisers were taught to make the brand visible early and clearly. And in many digital environments, that advice makes perfect sense. Platforms like Google, Meta and TikTok have invested heavily in advertising effectiveness research, building large-scale meta-learnings to help advertisers improve performance. One of the most repeated recommendations is to brand early, sometimes even from the very first second.
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