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Shopper
Explore DVJ Insights' shopper articles, offering in-depth insights into consumer behaviour, shopping trends, and retail strategies. Learn how brands can optimise the shopper journey and drive growth through data-driven decision-making.
System 1 Sees The Pack, But System 2 Pays For It
The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...
Adrian Sanger
16 juni3 min läsning
The best Pack on the Shelf
Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...
Adrian Sanger
28 maj5 min läsning
The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...
Adrian Sanger
23 apr.3 min läsning
Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...
Adrian Sanger
10 mars4 min läsning
From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...
Adrian Sanger
19 feb.4 min läsning
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...
Adrian Sanger
15 jan.3 min läsning
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...
Adrian Sanger
10 dec. 20244 min läsning
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...
Adrian Sanger
7 okt. 20246 min läsning
Nya möjligheter för varumärken genom CEP:er
Syfte med projektet: Många välkända varumärken letar efter sätt att utveckla sitt varumärke och öka sin marknadsandel. Ofta är den...
DVJ Research Group
20 feb. 20236 min läsning
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