Webinar: Better, quicker and cheaper – Innovating without compromise in the age of GenAI

Join DVJ Insights for an exclusive webinar on how Generative AI is transforming the innovation process.

In this session, Martin Hellich (Global Head of Innovation at DVJ Insights) will demonstrate the quality of innovation possible with GenAI, drawing on a recent validation study that compares and evaluates different approaches. The results show how AI can accelerate ideation while maintaining—and even enhancing—the rigour and creativity required for successful innovation.

We will also explore how organisations can leverage GenAI more effectively by shifting focus to the early stages of the innovation funnel. By identifying the most promising directions earlier, teams can optimise resources and reduce the trial-and-error often associated with traditional innovation processes.

Discover how AI can support the identification of optimal innovation routes, significantly improving efficiency. In addition, we will highlight the growing importance of Commercial and Market Intelligence (CMI) in guiding this process. By integrating GenAI into insight-led decision-making, CMI teams can play a more strategic role in shaping innovation and business direction.

This webinar will be held in English.

Sign up: https://www.mrs.org.uk/event/professional-webinars/better-quicker-and-cheaper-innovating-without-compromise-in-the-age-of-genai-may26