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Visionssamtaler

DVJ Research Group
for 4 dage siden5 min læsning
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...


DVJ Research Group
31. jan.4 min læsning
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

Martin Hellich
28. jan.6 min læsning
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...


DVJ Research Group
17. jan.5 min læsning
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

Adrian Sanger
15. jan.3 min læsning
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

DVJ Research Group
10. jan.6 min læsning
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...

Dennis Hulsebos
3. jan.4 min læsning
Breaking Through the Ceiling: How OpenAI's O-Series Implements reinforcement learning in LLMS
What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...

DVJ Research Group
3. jan.5 min læsning
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...


DVJ Research Group
30. dec. 20242 min læsning
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...


DVJ Research Group
20. dec. 20244 min læsning
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Martin Hellich
17. dec. 20243 min læsning
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...


DVJ Research Group
13. dec. 20246 min læsning
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

Adrian Sanger
10. dec. 20244 min læsning
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...


DVJ Research Group
6. dec. 20244 min læsning
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

Jori van de Spijker
3. dec. 20244 min læsning
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...


DVJ Research Group
29. nov. 20245 min læsning
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...


DVJ Research Group
28. nov. 20241 min læsning
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...


DVJ Research Group
27. nov. 20245 min læsning
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...


DVJ Research Group
22. nov. 20245 min læsning
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

Dennis Hulsebos
19. nov. 20245 min læsning
Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...


DVJ Research Group
15. nov. 20244 min læsning
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...
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