DVJ Research Group

As DVJ Insights celebrates its tenth anniversary of Brand Growth, this special edition takes a step beyond the practitioner perspective and into academia. In conversation with Dennis Herhausen, Professor of Marketing and Head of the Marketing Department at Vrije Universiteit Amsterdam, one thing becomes clear: while marketing tools and technologies evolve rapidly, the fundamentals of growth remain strikingly consistent, yet increasingly complex. Dennis brings a strategic and managerial...

København, 30. april 2026 – DVJ Insights byder Lars Brix Bendtsen velkommen som Client Consultant i Danmark, og styrker dermed virksomhedens lokale konsulentteam yderligere og understøtter den fortsatte vækst i Norden. Lars har næsten 20 års erfaring inden for insights, markedsanalyse og forretningsudvikling. Han startede sin karriere hos et GroupM-mediebureau og har siden arbejdet som partner hos Communication Research samt som selvstændig konsulent hos Loyalty House. Derudover har han...

“What we sell is only a good feeling.” That is how Saskia Divendal, Manager Brand & Marketing at the Netherlands Red Cross, describes the challenge of driving growth in a category where trust, emotion and reputation matter at least as much as visibility or conversion. In this Brand Growth Interview, she explains what that means in practice, from positioning and KPI management to creative choices that help the brand stay both credible and effective. When Your Brand Is The Product Because the...