DVJ Research Group

With 170 years of heritage and a presence in almost 80 countries, Riso Gallo has built its international growth on a clear principle: know what the brand stands for and stay disciplined in how it delivers that position. For Cristiano Corsini, Export Marketing Manager at Riso Gallo, sustainable growth comes from combining strong brand positioning with deep consumer understanding, relevant innovation and commercially focused execution. In the UK, one of Riso Gallo’s largest international...

København, 24. september 2026 – DVJ Insights er nomineret til Quirk’s Award i kategorien Global Marketing Research Project for arbejdet med NIVEA CONNECT COMPASS, et globalt researchprogram udviklet sammen med NIVEA for at skabe en dybere forståelse af ensomhed og menneskelig samhørighed. Nomineringen følger DVJ’s nylige ESOMAR Award for Best Social Impact Research for samme projekt og markerer endnu en betydelig international anerkendelse af researchen og teamet bag. Videnskabelig...

When GLÜCK entered the German fruit spread market in 2017, the category was already highly saturated. Shelves were filled with established brands, consumption habits were mature, and most products followed the same conventions: around 50% fruit, traditional labels and tall, narrow jars. For Manuel Rodriguez, then Head of Marketing at Göbber and responsible for GLÜCK from 2019-2025, the opportunity from the team was not to fill an obvious gap in demand, but to redefine what a premium fruit...