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DVJ Insights shortlisted twice for the MRS Awards 2025
We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025 — a recognition of our continued commitment to turning research into real-world impact. Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong c
DVJ Research Group
for 5 dage siden1 min læsning


Echoes of Thought: Memory as the Key to Human Intelligence
What makes intelligence? Is it the ability to solve puzzles, recall facts, or predict outcomes? A compelling view is that intelligence emerges from the union of two core abilities: the use of language and the use of memory. Language gives shape to thought. A sommelier can detect and describe subtle differences in wine not only because of sensory skill but also because of vocabulary. Words sharpen perception, making distinctions visible that might otherwise go unnoticed. Memor

Dennis Hulsebos
7. okt.4 min læsning


The Strategic Dimension of Screening Innovative Ideas
When the Most Promising Waters Turn Red You may be familiar with the “football theory of inflation,” an analogy introduced by economist William Nordhaus. It describes how spectators stand up to gain a better view, prompting others to follow suit, until eventually everyone is standing. No one’s view has improved, yet everyone is less comfortable. A similar effect can be seen in traffic jams: when navigation systems recommend the same detour, too many drivers take it, creating

Martin Hellich
7. okt.4 min læsning


Size Matters (But it's Not the Whole Story)
It’s one of the least inspiring but most important truths in marketing: big brands have an unfair advantage. Not because they shout louder or spend recklessly, but because they’ve already built something smaller brands are still chasing: existing ad stock to fall back on . The pivotal work from Paul Dyson, amplified by Mark Ritson, already a similar case: brand size is the most important factor for campaign impact. In his meta-analyses across thousands of campaigns, he found

Jori van de Spijker
7. okt.4 min læsning


DVJ Insights wins ESOMAR Award for Best Use of Data
We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data. The project integrated AI-generated cognitive...
DVJ Research Group
1. okt.1 min læsning


Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...

Lisette Kruizinga-de Vries
30. sep.4 min læsning


Winning At The Shelf
How Strategic CDT Thinking Is Used To Guide Shoppers and Leverage Brand Strength... In today’s competitive retail landscape, visibility...

Roderik Sorbi
30. sep.2 min læsning


Ben Newbury - Taylors of Harrogate
Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries...
DVJ Research Group
26. sep.4 min læsning


AI Fundamentals Updated
For over a year, AI development seemed to revolve around refinement rather than reinvention. Each new release promised improvements: lower latency, smoother interfaces, more expressive conversations. It gave the impression of rapid progress, but underneath, the same foundation remained in place. GPT-4 was still the model powering it all, even when presented under new names like GPT-4 Turbo or GPT-4o. What changed was mostly how the model was delivered, not how it was taught.

Dennis Hulsebos
24. sep.3 min læsning


DVJ Insights lancerer næste generations shopperdataplatform i Norden
DVJ Insights annoncerer stolt den officielle lancering af sin næste generations shopperdatasystem, Spenderlog, i Danmark, Sverige og...
DVJ Research Group
16. sep.2 min læsning


The Real Problem With Media Measurement: We’re Still Using The Wrong KPIs
Marketers have always craved one thing from their media investments: effectiveness. Are we getting results? Are we driving brand growth? And, most frustrating of all, are we spending too much, or not enough? Yet despite this obsession, most marketers are still steering their media using outdated KPIs. GRPs and spend are the go-to metrics, but here’s the thing: they don’t tell us what we actually need to know .

Jori van de Spijker
15. sep.3 min læsning


Aleks Fiege - Enrico | Roots In Good Food
Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...
DVJ Research Group
12. sep.5 min læsning


Cracking The Code - The Metrics That Predict Market Success Of Concepts
Discover which predictive metrics for market success outperform purchase intention. Learn how DVJ validation reveals stronger KPIs for innovation impact.

Martin Hellich
9. sep.3 min læsning


DVJ Insights appoints Stefan Bliekendaal as Global Director of Research and Excellence
Utrecht, 4 September 2025 - DVJ Insights is proud to announce the appointment of Stefan Bliekendaal as Global Director of Research and...
DVJ Research Group
4. sep.2 min læsning


The impact of brand and message cues in online video-based advertising on viewer skipping behaviour
Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...
DVJ Research Group
29. aug.7 min læsning


Rethink Packaging Design: What Private Labels Teach Us
In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...

Roderik Sorbi
29. aug.3 min læsning


DVJ Insights Strengthens Dutch Team with New Client Consultant Cathelijn te Koppele
DVJ Insights is pleased to announce the appointment of Cathelijn te Koppele as Client Consultant in the Netherlands. With a background in...
DVJ Research Group
28. aug.1 min læsning


DVJ Insights Named Finalist for Client/Supplier Collaboration Award at Quirks Marketing Research and Insight Excellence Awards 2025
We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...
DVJ Research Group
22. aug.1 min læsning


DVJ Insights Nominated for Two ESOMAR Awards
We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...
DVJ Research Group
22. aug.1 min læsning


From Output to Input
Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to autonomous ones. From tools that wait to systems that act. That article, Agentic Intelligence , sketched a near future where models would not just respond, but take initiative. It was about architecture, intent, and the structure of action. Now, that shift is no longer theoretical. With the release of ChatGPT Agent, the idea has entered the desktop.

Dennis Hulsebos
18. aug.4 min læsning
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