Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...

How Strategic CDT Thinking Is Used To Guide Shoppers and Leverage Brand Strength... In today’s competitive retail landscape, visibility...

Taylors of Harrogate, the family-owned company behind the UK’s number one tea brand, Yorkshire Tea, sells tea and coffee in 50 countries...

For over a year, AI development seemed to revolve around refinement rather than reinvention. Each new release promised improvements:...

DVJ Insights annoncerer stolt den officielle lancering af sin næste generations shopperdatasystem, Spenderlog, i Danmark, Sverige og...

Marketers have always craved one thing from their media investments: effectiveness. Are we getting results? Are we driving brand growth?...

Managing hundreds of SKUs with a lean team might sound like a logistical nightmare to some, but for Aleks Fiege, Marketing Director at...

Discover which predictive metrics for market success outperform purchase intention. Learn how DVJ validation reveals stronger KPIs for innovation impact.

Utrecht, 4 September 2025 - DVJ Insights is proud to announce the appointment of Stefan Bliekendaal as Global Director of Research and...

Blog by Bart van de Mortel Nowadays, online video-based advertising is often provided in a setting where the viewer gets to decide...

In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...

DVJ Insights is pleased to announce the appointment of Cathelijn te Koppele as Client Consultant in the Netherlands. With a background in...

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks...

We’re proud to share that DVJ Insights has been nominated as a finalist in two ESOMAR Award categories! Global Category – Excellence in...

Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to...

Research study on attention and brand recall for social reel, social feed and pre-roll advertising Nowadays, many brand managers will...

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head...

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the...

The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has...

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...