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Martin Hellich

Global Head of Innovation

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Profil

Tilmeldingsdato: 4. dec. 2024

Om

Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.

Oversigt

Email address
martin.hellich@dvj-insights.com
LinkedIn
https://www.linkedin.com/in/martin-hellich/

Indlæg (12)

9. sep. 2025 ∙ 3   min
Cracking The Code - The Metrics That Predict Market Success Of Concepts
Discover which predictive metrics for market success outperform purchase intention. Learn how DVJ validation reveals stronger KPIs for innovation impact.
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4. aug. 2025 ∙ 4   min
Looking Just Good - Or How Not To Test Innovations
The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has...
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7. jul. 2025 ∙ 4   min
How to be Precise in Pricing
When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it...
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16. jun. 2025 ∙ 2   min
How to Benchmark Innovations in the Age of Abundance
Stressed Senses, Flooded Brain and Limited Exposure The modern shopper is exposed to an overwhelming number of options, between 20,000...
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21. maj 2025 ∙ 3   min
What's The Best Way to Innovate? A Comparative Look at Human and Gen-AI-Driven Product Development
The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...
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15. apr. 2025 ∙ 3   min
Closer to reality - how to set the course for your new product ideas
The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...
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18. mar. 2025 ∙ 4   min
Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...
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18. feb. 2025 ∙ 4   min
Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...
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28. jan. 2025 ∙ 6   min
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...
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16. dec. 2024 ∙ 3   min
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...
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11. nov. 2024 ∙ 4   min
Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...
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15. okt. 2024 ∙ 3   min
In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
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