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Jori van de Spijker
3. dec. 20244 min læsning
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

DVJ Research Group
4. okt. 20241 min læsning
Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

Jori van de Spijker
30. sep. 20243 min læsning
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
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