How Brand KPIs Predict Sales
- Jori van de Spijker
- for 43 minutter siden
- 10 min læsning
Introduction
In recent years, DVJ Insights has done a lot of research into what marketers consider to be the most important KPI to determine the success of marketing. What most companies have in common is that success is mainly measured by a brand's sales or market share. Still, it is difficult to direct marketing based on sales. It is often preferred to use various brand KPIs that have the most influence on sales in order to achieve growth.
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