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The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
23. apr.3 min læsning


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
10. mar.4 min læsning


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
19. feb.4 min læsning


The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
15. jan.3 min læsning


The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
10. dec. 20244 min læsning


AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

Adrian Sanger
7. okt. 20246 min læsning


Nye muligheder for brands gennem CEP'er
Mål med projektet:  Mange velkendte brands leder efter måder at udvikle deres brand og øge deres markedsandel. Ofte er en virksomheds...
DVJ Research Group
20. feb. 20236 min læsning
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