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Adrian Sanger

Forfatter

Global Head of Shopper

Profil

Tilmeldingsdato: 4. dec. 2024

Om

Adrian Sanger is a seasoned leader and innovator with over 25 years of experience in the Data and Insights industry. As the Global Head of Shopper at DVJ Insights, he works closely with global and local brands to develop impactful Shopper solutions. Before joining DVJ Insights, Adrian held senior roles at dunnhumby, Nielsen, and GfK. At dunnhumby, he established the research function and pioneered the integration of loyalty data with research panels for Tesco and its CPG partners. At Nielsen, he developed a research offering for the London Olympics and introduced innovative in-the-moment research capabilities. During his time at GfK, he led the Consumer Panel and Shopper Ad-hoc business, transforming data processes and launching new solutions for in-store and at-shelf shopper measurement. A regular conference speaker and writer, Adrian is also a member of the MRS Delphi Group and the MRS Professional Standards Board, reflecting his commitment to advancing research excellence and professional standards.

Oversigt

Email address

adrian.sanger@dvj-insights.com

LinkedIn

https://www.linkedin.com/in/adriansanger/

Indlæg (10)

11. aug. 2025 ∙ 4 min

Winning At Shelf Is Just The Start

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the design. So did the team. It looked sharp on the board and even better on a white background. Then it hit the shelf. Next to a wall of yellow. Buried below eye level. Outshouted by a louder pack in a crowded category. The problem wasn’t the design. The problem was pretending the shelf would be kind. If it lands the hit and makes it into the basket, that’s just...

21. jul. 2025 ∙ 4 min

AI see you: Enhancing shelf visibility

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen. AI fills in the blanks In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details of what they saw...

16. jun. 2025 ∙ 3 min

System 1 Sees The Pack, But System 2 Pays For It

The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That works well enough when shoppers are rushing, which they usually are. Still, sometimes they stop. And when they do, the pack that got them to pause can just as easily talk them out of it. What looked bold from a distance falls apart up close. It’s loud but empty. Eye-catching but not convincing.

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