Adrian Sanger

Adrian Sanger is a seasoned leader and innovator with over 25 years of experience in the Data and Insights industry. As the Global Head of Shopper at DVJ Insights, he works closely with global and local brands to develop impactful Shopper solutions. Before joining DVJ Insights, Adrian held senior roles at dunnhumby, Nielsen, and GfK. At dunnhumby, he established the research function and pioneered the integration of loyalty data with research panels for Tesco and its CPG partners. At Nielsen, he developed a research offering for the London Olympics and introduced innovative in-the-moment research capabilities. During his time at GfK, he led the Consumer Panel and Shopper Ad-hoc business, transforming data processes and launching new solutions for in-store and at-shelf shopper measurement. A regular conference speaker and writer, Adrian is also a member of the MRS Delphi Group and the MRS Professional Standards Board, reflecting his commitment to advancing research excellence and professional standards.