Webinar From Trial to Repeat: What makes product launches last?
tors. 22. okt.
|Webinar
Join DVJ Insights and University of Groningen and Customer Insights Center for an exclusive webinar about what makes product launches last.
Tid og sted
22. okt. 2026, 14.00 – 15.00 CEST
Webinar
Om eventet
Join DVJ Insights and University of Groningen and Customer Insights Center for an exclusive webinar about what makes product launches last.
This webinar will be held in English.
Agenda
Professor Dr. Tammo Bijmolt (University of Groningen, Customer Insights Center) – From trial to repeat: what does science tell us?
A scientific perspective on why consumers try new products, what makes them buy again, and why the drivers of trial and repeat may differ.
Lucas Hulsebos (DVJ Insights) – What makes a product launch last?
New DVJ research, based on more than 8.000 product introductions, revealing how price, promotions, brand strength and category dynamics influence trial and repeat purchase.
Q&A session – Your opportunity to ask questions and join the discussion.
More information?
Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.
Don't miss this opportunity to gain science-backed and practical insights on what makes product launches last.