Webinar on Changing Shopping Behaviour in Grocery Retailing

Join DVJ Insights and the University of Groningen/ EFMI Business School for an exclusive webinar about changing shopping behaviour in grocery retailing.

Consumer purchasing behaviour is changing, and having an accurate measurement of what consumers buy is therefore essential for developing an effective retail strategy. Small shopping trips now represent a significant share of total purchases, making it more important than ever to measure them properly.

We are pleased to invite you to an exclusive webinar, organised in collaboration with the University of Groningen / EFMI Business School. This session will bring together academic expertise and practical business insights to explore the changing shopping behaviour in grocery retail and the crucial role of measuring small shopping trips.

Note: This webinar will be held in English

Webinar Program:

Lucas Hulsebos (DVJ Insights) - Spenderlog, a new way of passive data collection for shopper data.

Mark Vroegrijk (DVJ Insights) – The importance of small shopping trips - new possibilities with shopper data. 

Prof. Dr. Laurens Sloot (University of Groningen/EFMI Business School) – Changing shopping behaviour in grocery retailing.

Q&A session – Your opportunity to ask questions and join the conversation.

More information?

Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.

Don't miss this opportunity to gain science-backed and practical insights on changing shopping behaviour and the importance of measuring small shopping trips!