Innovation Research: The latest learnings on Concept Testing
Latest learnings in Concept Testing
On March 13, 2025, DVJ Insights, in collaboration with the University of Groningen, hosted an exclusive webinar exploring the power of concept testing and how data-driven insights can drive successful innovations.
Bringing together academic expertise and industry experience, the session provided valuable perspectives on why rigorous testing is essential for innovation success.
Professor Tammo Bijmolt (University of Groningen) discussed the importance of innovation and the critical role of testing.
Martin Hellich (Global Head of Innovation, DVJ Insights) shared how DVJ tests innovation effectively and what really matters.
Lisette Kruizinga-de Vries (Thought Leader Science & Analytics, DVJ Insights) presented a summary of the key findings from DVJ’s student collaboration on concept testing data.
More information?
Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.
Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of Concept Testing!
Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject!