On 18 February 2025, DVJ Insights hosted its first Academia Webinar, in collaboration with the University of Groningen, to explore the science behind successful Out-of-Home (OOH) advertising.

Join Jori van de Spijker (Global Head of Brand & Communication, DVJ Insights), Maarten Gijsenberg (Professor of Marketing Dynamics, University of Groningen), and Veronica Burbulea (PhD Candidate, University of Groningen) as they break down the latest research on what makes OOH campaigns effective.

This session brings together industry experts and academic researchers to discuss why OOH advertising remains a crucial part of the media mix and how brands can optimise their campaigns. Watch the recording to gain unique scientific insights and actionable learnings on how OOH advertising shapes consumer behaviour and drives brand growth.