Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business) The Battle For Attention In today’s media landscape, attention is one of the hardest things to get from consumers. Younger audiences in particular dislike long ads and often skip them or do other things at the same time (Duffett, 2017). Traditional TV advertising, once seen in a passive, one-screen setting, has now become time-shifted, watched on multiple screens,...

Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it enables precise targeting through retailers' first-party data, measuring its impact remains challenging due to fragmented metrics and attribution complexity.