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Innovationsforschung

Innovation ist entscheidend für den Aufbau erfolgreicher Marken. Ein Fokus auf Verbraucherengagement und gründliche Forschung ist unerlässlich, um kostspielige Fehltritte zu minimieren und Wachstumschancen zu entdecken. Mit den richtigen Tools und Erkenntnissen können Sie Chancen mit hohem Potenzial identifizieren und die Wirkung Ihrer Innovationsbemühungen maximieren.

Meet our Speakers

​At DVJ Insights, we bring together industry-leading thinkers who don’t just talk about the future of brands—they shape it. Our keynote and guest speakers translate cutting-edge research into actionable insights, helping businesses grow through innovation, creativity, and data-driven strategies. Whether on stage or in workshops, they inspire with evidence-based stories that move brands forward.

Our speakers are available for keynote speeches, panel discussions, and interactive workshops. Whether you're organising a large conference or an in-house strategy session, they bring valuable insights and energy to every stage.

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CEO

Lucas Hulsebos

Lucas Hulsebos is CEO and owner of DVJ Insights with 20+ years in market research. Formerly with GfK and MetrixLab, he’s active on several industry boards and has twice been named MOA Researcher of the Year. He regularly publishes on marketing and research.

Languages:

Dutch, English

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Global Head of Brand & Communication

Jori van de Spijker

A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. 

Languages:

Dutch, English

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Global Head of Innovation

Martin Hellich

Martin Hellich is Global Head of Innovation at DVJ Insights, helping clients grow through tailored innovation strategies. With 25 years of experience, he combines research, analytics, and consulting, and regularly shares insights through publications and events.

Languages:

German, English

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Global Director Strategy & Solutions

Jelle Quak

Jelle Quak is Global Director Strategy & Solutions at DVJ Insights, with over 15 years of experience in turning data into meaningful insights. He has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking. At DVJ, he leads The LAB—a team focused on innovation and developing future-proof research solutions by connecting technology, methodology, and science.

Languages:

Dutch, English

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Senior Methodologist

Mark Vroegrijk

Mark Vroegrijk is Senior Methodologist at DVJ Insights and a member of the LAB innovation team. He focuses on making advanced analytics scalable and accessible, and conducts meta-analyses to enhance client insights and thought leadership. Mark holds a PhD in Marketing Modeling from Tilburg University.

Languages:

Dutch, English

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Client Consultant

Jan Aarts

Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events.

Languages:

Dutch, English

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