Global Head of Innovation
Martin Hellich
Martin Hellich is the Global Head of Innovation at DVJ Insights, where he helps clients drive innovation success through research, analytics, and tailored solutions. With nearly 25 years of experience, he regularly shares his insights at industry events and in publications.
Languages:
German, English
To book as:
(Keynote) Speaker, Panel discussions, Webinar, Workshop
About Martin Hellich
Global Head of Innovation, DVJ Insights
Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their Innovation, Price and Product Management. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities.
With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.
On stage: insights we've shared live
At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action.
Better, Faster, and More Affordable Innovation—Without Compromise
Presented at: Woche der Marktforschung
Key highlights:
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A direct comparison between traditional concept development and two AI-powered innovation approaches
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How generative AI can accelerate concept creation without sacrificing quality
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The power of combining AI with real consumer stories to boost relevance, distinctiveness, and shareability
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The full journey from idea generation to validated concept—with fewer resources and faster turnaround
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Data-driven proof that GenAI can match (or exceed) human-created insights in early-stage innovation
“If you still think speed, cost, and quality can't go together—this research proves otherwise.”
— Martin Hellich
Topics
Interested in booking Martin as a speaker?
If you’re interested in one of our topics or would like to invite Martin for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Martin as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme.
Publications
As Global Head of Innovation at DVJ Insights, Martin Hellich brings nearly 25 years of expertise to the field of innovation research. In his publications, he explores how brands can turn emerging technologies, co-creation, and early-stage idea testing into drivers of commercial success. His writing blends strategic insight with practical application, always focused on helping businesses innovate smarter and faster.
