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Martin Hellich

Writer

Global Head of Innovation

Profile

Join date: Dec 4, 2024

About

Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.

Overview

Email address

martin.hellich@dvj-insights.com

LinkedIn

https://www.linkedin.com/in/martin-hellich/

Posts (30)

Aug 3, 2026 ∙ 4 min

Forget The Journey. Find The Moments That Matter.

Customer Journey and Path-to-Purchase studies have become a staple of modern marketing. They offer an intuitive way to understand how consumers move from awareness to consideration, purchase, and beyond. Often, the findings are visualised as a journey map or funnel: a sequence of touchpoints arranged in neat order, suggesting a structured progression from one stage to the next. The appeal is obvious. These frameworks are easy to understand, easy to communicate, and visually compelling. The...

Jul 27, 2026 ∙ 4 min

Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys

Understanding Shopper Journeys Remains a Strategic Imperative Every purchase is the result of a journey. Consumers enter that journey with pre-existing needs, preferences, habits, and brand predispositions. Along the way, they encounter a variety of touchpoints that shape their decisions – from online information and recommendations to product displays, packaging, pricing, and in-store experiences. Understanding these journeys is critical for two reasons.

Jul 7, 2026 ∙ 4 min

Can AI Put CMI Back In The Driver's Seat? How Consumer-Centric AI Innovation Creates a New Leadership Role

Customer-centricity has always been the Foundation of Great Innovation Innovation has never been about technology alone. The most successful innovations emerge when companies identify and address meaningful customer needs. Whether it is simplifying everyday tasks, removing friction from experiences, or enabling entirely new ways of solving problems, the underlying principle remains the same: consumers do not buy innovations because they are technologically sophisticated. They buy them because...

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