Global Marketing Study
DVJ Insights’ Brand Growth Study blends quantitative research, surveying 2,000 marketing professionals across Europe and the US, with qualitative insights from hundreds of annual interviews with CMOs, Insights Managers, and Marketing Specialists on brand growth strategies.
The 2026 Brand Growth Study
The 2026 Brand Growth Event explores how brands drive growth—today and in the future. This year’s edition brings together leading marketers and academics to uncover what sets winning brands apart, from the strategies they choose to the way they build and sustain competitive advantage.
The event features insights from our newest Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions, each designed to answer the question that matters most: what do winning brands do differently?
If you’re interested in exploring the findings in more depth, reach out to your DVJ contact.
Study 2025: Innovations
The 2025 Brand Growth Study explored how Innovation drives Brand Growth—today and in the future. This year’s online edition brought together world-class marketers and academics to uncover how innovation fuels success, from product development and immersive technology to the mindset and strategies that set leading brands apart.
The event featured insights from the latest Brand Growth Study, based on input from over 2,000 marketing professionals across Europe and the US. Through expert presentations and interviews, we discovered how top-performing brands are integrating innovation to stay relevant, unlock growth, and shape the future.
Study 2024: Promotions
The 2024 study focused on the role of Promotions in Brand Growth, exploring how effective promotional strategies contribute to both short- and long-term brand success. We examined differences across categories and identified the ‘winners’—the brands achieving the greatest growth impact through promotions—and what sets them apart.
The aim of the study was to uncover how promotions can be embedded into a broader brand strategy to drive sustained performance.
The research was based on insights from over 2,000 marketing professionals across Europe and the US, complemented by expert perspectives from leading academics and practitioners.
Study 2023: CSR
The 2023 study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognised the ‘winners’ (best-performing companies) and what sets them apart.
The study’s goal was to provide unique learnings on how to include CSR into business strategy and how marketers can support the growth of the brands.
The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe.
Study 2022: The Moment of Truth
This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well.
The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy.
Study 2021: Data-driven decision making
This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.