DVJ Insights is proud to present Growth! 10 Years of Research, the 2026 edition of our Brand Growth Event, taking place on 24 March online!
We are honoured to welcome Mark Ritson as keynote speaker for this special anniversary edition. As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth.
You’ll also get the newest findings from our Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions — all focused on the question that matters most: what do winning brands do different?
Hosted by Lucas Hulsebos, CEO of DVJ Insights, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently.
Prepare for an inspiring 1,5 hours filled with evidence-based insights and practical implications for brand leaders.
Attendance is free, but registration is required. Secure your place by completing the registration form. This is an event you do not want to miss.
Brand Growth Speakers
Let us present the 2026 keynote speakers who will share their vision on 10 years of Brand Growth:
Mark Ritson
Marketing Educator, Branding & Marketing Expert, and International Keynote Speaker
Mark Ritson is a leading authority on marketing and brand, known for cutting through hype and returning organisations to the principles and practices that drive growth. A former Professor of Marketing at Melbourne Business School, he holds a PhD in Marketing and has taught at London Business School, the University of Minnesota, and as a visiting professor at MIT Sloan. Alongside his academic work, he advises global brands as a private marketing consultant and served as in-house professor for LVMH, the world’s largest luxury group, for 13 years. He also writes a weekly column for Marketing Week and teaches an online Mini MBA in Marketing.
As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth.
Jori van de Spijker
Global head of Brand & Communication
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation.
Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands.
During the event, Jori will present the results of our latest DVJ Brand Growth study, this year with a sample twice as large as previous years and an expanded set of highly relevant questions. His main question is what do winning brands do different and how do marketing professionals look at the future of marketing.
Lucas Hulsebos
Host of the Event
Lucas Hulsebos is the owner and CEO of DVJ Insights. He will host the 2026 Brand Growth Event live from our studio in Amsterdam, where he will interview the keynote speakers and guide the programme throughout the afternoon.
Hosted by Lucas, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. He’ll connect the dots between the key themes, reflect on what has changed (and what hasn’t), and translate the insights into clear, practical takeaways for brand growth. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently.
In just one and a half hours, you’ll be fully up to date with the most recent insights and learnings from 10 years of Brand Growth.
Agenda
15:00-15:10
Welcome by Lucas Hulsebos, CEO (DVJ Insights)
15:10-15:35
Brand Growth Study 2026 results presented by Jori van de Spijker (DVJ Insights)
15:35-16:45
Growth! 10 Drivers after 10 Years of DVJ Analysis keynote by Mark Ritson (incl. Q&A)
*Please note: Minor adjustments may occur as we refine the program to ensure the highest quality.