We are proud to share that DVJ Insights has been recognised by the Financial Times and Statista as one of Europe’s Long-Term Growth Champions 2026. This recognition is a special reward for the 300 companies in Europe that have shown exceptional growth over the past 10 years. DVJ has been able to realise a consistent annual growth for a period of 10 years! This recognition comes at the same moment as our 8th consecutive FD Gazelle, also showing the consistency of our growth. W

Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business) The Battle For Attention In today’s media landscape, attention is one of the hardest things to get from consumers. Younger audiences in particular dislike long ads and often skip them or do other things at the same time (Duffett, 2017). Traditional TV advertising, once seen in a passive, one-screen setting, has now become time-shifted, watched on m

We’re proud to share that DVJ Insights has been shortlisted in two categories at the MRS Awards 2025  — a recognition of our continued commitment to turning research into real-world impact. Our nomination in Media Research highlights our breakthrough work in retail media, where we combined innovative exposure measurement with creative testing to show how in-store advertising truly drives sales. By linking shopper behaviour directly to purchase data, we revealed that strong c

What makes intelligence? Is it the ability to solve puzzles, recall facts, or predict outcomes? A compelling view is that intelligence emerges from the union of two core abilities: the use of language and the use of memory. Language gives shape to thought. A sommelier can detect and describe subtle differences in wine not only because of sensory skill but also because of vocabulary. Words sharpen perception, making distinctions visible that might otherwise go unnoticed. Memor

When the Most Promising Waters Turn Red You may be familiar with the “football theory of inflation,” an analogy introduced by economist William Nordhaus. It describes how spectators stand up to gain a better view, prompting others to follow suit, until eventually everyone is standing. No one’s view has improved, yet everyone is less comfortable. A similar effect can be seen in traffic jams: when navigation systems recommend the same detour, too many drivers take it, creating

It’s one of the least inspiring but most important truths in marketing: big brands have an unfair advantage. Not because they shout louder or spend recklessly, but because they’ve already built something smaller brands are still chasing: existing ad stock to fall back on . The pivotal work from Paul Dyson, amplified by Mark Ritson, already a similar case: brand size is the most important factor for campaign impact. In his meta-analyses across thousands of campaigns, he found

We are proud to share that DVJ Insights received an ESOMAR Award for Best Use of Data. The project integrated AI-generated cognitive...

How Strategic CDT Thinking Is Used To Guide Shoppers and Leverage Brand Strength... In today’s competitive retail landscape, visibility...

Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...