How Strategic CDT Thinking Is Used To Guide Shoppers and Leverage Brand Strength... In today’s competitive retail landscape, visibility...

In today’s fiercely competitive grocery retail landscape, packaging is more than just a wrapper — it’s a shopper communication tool at...

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the design. So did the team. It looked sharp on the board and even better on a white background. Then it hit the shelf. Next to a wall of yellow. Buried below eye level. Outshouted by a louder pack in a crowded category. The problem wasn’t the design. The problem was pretending the shelf would be kind. If it lands the hit and makes it into the bask

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen. AI fills in the blanks In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details o

The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That works well enough when shoppers are rushing, which they usually are. Still, sometimes they stop. And when they do, the pack that got them to pause can just as easily talk them out of it. What looked bold from a distance falls apart up close. It’s loud but empty. Eye-catching but not convincing.

Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision and shapes the choice. While it doesn’t get media spend, it still speaks every day to every buyer in every store.

An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle, staring at a lineup of probiotic potions. You’ve heard they’re good for gut health maybe from a friend, a podcast, or some influencer who looks suspiciously well-lit. But which one? You don’t know the brands. One screams ‘science,’ another looks like a children’s yoghurt. Some promise immunity, others talk about ‘live cultures’ as if they’re

Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to your home. So why does it go wrong so often? For many shoppers, the journey from browsing to buying is riddled with obstacles. Confusing menus, missing product details and clunky checkout processes frequently derail purchases.

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

We hosted the 8th edition of our annual Brand Growth event recently.  This year’s Brand Growth Event was a big success, sharing...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Blog Roderik Sorbi – Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...

Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN GERMANY CSR can be a powerful tool to establish the position of your brand in the...

Aim of the project: Many known brands are looking for ways to develop their brand and generate more market share. Often, the physical...