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The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
Apr 233 min read


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
Mar 104 min read


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
Feb 194 min read


The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
Jan 153 min read


The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
Dec 10, 20244 min read


AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

Adrian Sanger
Oct 8, 20246 min read


Click, shop, repeat
We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

Adrian Sanger
Aug 27, 20244 min read


Promotion addiction: will we ever break the habit?
We hosted the 8th edition of our annual Brand Growth event recently. This year’s Brand Growth Event was a big success, sharing...

Adrian Sanger
Jul 18, 20243 min read


AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Adrian Sanger
Jul 12, 20244 min read


The unstoppable growth of in-store media in retail
Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Adrian Sanger
Jul 2, 20244 min read


Unpacking success: Opportunities in pack testing in 2024
Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Adrian Sanger
Jun 20, 20243 min read


The ripeness of ideas: Introducing too early or too late
Blog Roderik Sorbi – Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...
DVJ Research Group
Feb 21, 20243 min read


Mental availability as a tool for growth
Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...
DVJ Research Group
Dec 8, 20236 min read


Going beyond business: How German supermarkets make a difference
CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN GERMANY CSR can be a powerful tool to establish the position of your brand in the...
DVJ Research Group
Oct 9, 20232 min read


New opportunities for brands through CEPs
Aim of the project: Many known brands are looking for ways to develop their brand and generate more market share. Often, the physical...
DVJ Research Group
Feb 20, 20237 min read


Top 5 reasons to buy a new car online
Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...
DVJ Research Group
Nov 7, 20223 min read


How MediaMarktSaturn embraces sustainability
Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...
DVJ Research Group
Oct 10, 20223 min read


Using AI to identify snacking trends
Client’s challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...
DVJ Research Group
Oct 13, 20213 min read


Impact of packaging design and price
Client’s challenge In retail, FMCG producers are often pressured by retailers to introduce new products because their current products...
DVJ Research Group
May 20, 20202 min read


Packaging: Out with the old, in with the new?
Client’s challenge Innovating packaging is nothing new in the FMCG industry. But how do brands know if the new packaging fits the brand,...
DVJ Research Group
Apr 22, 20202 min read
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