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Adrian Sanger
Jan 153 min read
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
Dec 10, 20244 min read
The Answer is in the Data!
AI in retail. Itās the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
Oct 7, 20246 min read
AI on the aisle
You know that moment when youāre in the supermarket, staring at a sea of cereal boxes, andāwithout failāyou grab the same one every time?...

Adrian Sanger
Aug 26, 20244 min read
Click, shop, repeat
Weāve all noticed itāwhether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

DVJ Research Group
Jul 22, 20244 min read
Leveraging AI in pre-testing: Using predictive AI for enhanced ad testing
In todayās dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

Adrian Sanger
Jul 18, 20243 min read
Promotion addiction: will we ever break the habit?
We hosted the 8th edition of our annual Brand Growth event recently.Ā This yearās Brand Growth Event was a big success, sharing...

Adrian Sanger
Jul 12, 20244 min read
AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, itās good for researchers to get a little help to understand...

Adrian Sanger
Jul 2, 20244 min read
The unstoppable growth of in-store media in retail
Retail media is a big business. Within the very wide definition of whatās called Retail Media, leveraging the opportunity in the physical...

Adrian Sanger
Jun 20, 20243 min read
Unpacking success: Opportunities in pack testing in 2024
Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

DVJ Research Group
Feb 21, 20243 min read
The ripeness of ideas: Introducing too early or too late
Blog Roderik Sorbi ā Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...

DVJ Research Group
Dec 8, 20236 min read
Mental availability as a tool for growth
Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...

DVJ Research Group
Oct 8, 20232 min read
Going beyond business: How German supermarkets make a difference
CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN GERMANY CSR can be a powerful tool to establish the position of your brand in the...

DVJ Research Group
Feb 20, 20231 min read
New opportunities for brands through CEPs
New Opportunities for Brands Through Category Entry Points and Boosting Mental Market Share. Many companies are looking for ways to...

DVJ Research Group
Nov 7, 20223 min read
Top 5 reasons to buy a new car online
Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customerĀ“s needs and...


DVJ Research Group
Oct 10, 20223 min read
How MediaMarktSaturn embraces sustainability
Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

DVJ Research Group
Oct 13, 20213 min read
Using AI to identify snacking trends
Clientās challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...

DVJ Research Group
May 19, 20202 min read
Impact of packaging design and price
Clientās challenge In retail, FMCG producers are often pressured by retailers to introduce new products because their current products...

DVJ Research Group
Apr 22, 20202 min read
Packaging: Out with the old, in with the new?
Clientās challenge Innovating packaging is nothing new in the FMCG industry. But how do brands know if the new packaging fits the brand,...

DVJ Research Group
Feb 20, 20202 min read
A bigger impact in-store
Client's challenge Brands invest a lot of resources on in-store communication. Point-of-sale (POS) is all about the Moment Of Truth and...
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