Winning At Shelf Is Just The Start
- Adrian Sanger
- 2 days ago
- 4 min read
Two Big Moments of Truth
Mike Tyson said it best. Everyone has a plan until they get hit. The same goes for packaging.
You liked the design. So did the team. It looked sharp on the board and even better on a white background. Then it hit the shelf. Next to a wall of yellow. Buried below eye level. Outshouted by a louder pack in a crowded category. The problem wasn’t the design. The problem was pretending the shelf would be kind.
If it lands the hit and makes it into the basket, that’s just round one.
