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Martin Hellich
Jan 286 min read
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented." Ā This famous quoteāalthough mistakenly attributed to...

Martin Hellich
Dec 17, 20243 min read
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Martin Hellich
Nov 12, 20244 min read
Closer to the people ā How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done ā People donāt want a 1/4 inch drill; they want a 1/4 inch hole ā. This famous quote by...

Martin Hellich
Oct 15, 20243 min read
In search of a profitable path ā Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

Martin Hellich
Aug 12, 20243 min read
Fit for purpose ā How to write the best concept while balancing the need for standardisation
The importance of concept stimuli in innovation research Henry Ford famously stated: āIf I had asked people what they wanted, they would...

Martin Hellich
Jul 12, 20243 min read
Managing complexity ā Ways to professionalise the tactics of portfolio management
For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

Martin Hellich
Jun 20, 20243 min read
Bringing the demand side into the equation
Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

DVJ Research Group
Feb 23, 20242 min read
The key to AI integration: Keeping things the same while innovating
Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...

DVJ Research Group
Jan 9, 20247 min read
Finding the mix that clicks!
A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

DVJ Research Group
Nov 23, 20237 min read
The power of the right insight
A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...

DVJ Research Group
Oct 1, 20239 min read
Innovation as a growth driver
Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...

DVJ Research Group
Sep 26, 202312 min read
Innovations: A view across nations
A multi-country study on similarities and differences in consumersĀ“ reception of new products Article by Mark Vroegrijk - Senior...

DVJ Research Group
Aug 2, 20238 min read
Hedonic or utilitarian: What value customers search in the new product?
Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

DVJ Research Group
May 12, 20213 min read
Creating the next generation snack box
Clientās challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

DVJ Research Group
Feb 16, 20213 min read
Potential of podcast concepts for children
Clientās challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

DVJ Research Group
Feb 9, 20213 min read
Making a name: testing among a business target group
Clientās challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

DVJ Research Group
Jan 19, 20212 min read
Advice over a video call
Clientās challenge Consumers donāt always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

DVJ Research Group
Nov 18, 20203 min read
A healthy introduction
Clientās challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....

DVJ Research Group
Nov 5, 20202 min read
Testing a new flavour
Clientās challenge Every year, countless of new products are launched, and every year, a large number of these introductions fail, about...

DVJ Research Group
Apr 15, 20202 min read
The rise of organic products
Clientās challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....
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