Over the past months, I have heard these terms being used and misused in all kinds of situations. Without any doubt, these are important...

As many of you who have followed us over the past years know, we take it step by step to improve and succeed. One of which is having a closer look at improving the organizational structure and the ways of our everyday work, naturally leading us into taking more significant and successful steps. Just like we did in the past and at the beginning of this year.

“Besides being CEO of DVJ I am also on the board of SIRE . SIRE wants to make people aware of difficult matters, and stimulate debate and interaction between people. We address topics in society that do not get enough attention. By creating campaigns, we make people more aware of the topics and it is our purpose to make society a little bit more beautiful. Every year we pick a topic, and we use a lot of research to see how relevant and important each topic is. Our recent camp

Last column of the year 2022 –  a year that is difficult to summarize in a few sentences and therefore, I will summarize it in a few...

Over the past years, we have been talking a lot about growth, both internally and in terms of growing our clients’ brands. What choices are behind the growth is always an interesting question for me. In my opinion, growth is the result of the strategy you choose and the confirmation that your strategy is the right one. At DVJ Insights we focus on quality and added value by maximizing the commitment we can bring to clients. In our strategy, it is also important to work central

As is clearly confirmed in our own Brand Growth Study, (a yearly survey among European marketers, combined with vision interviews...

Recently, I have read a couple of interesting articles around attention in advertising. The reason why they are so interesting is because...

We share what we know with our clients. Why? Because we believe in the power of research. And providing insights to our clients that they...