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DVJ Research Group
4 days ago5 min read
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Lisette Kruizinga-de Vries
Jan 19, 20219 min read
“The Holy Grail'' in Media
The corona crisis has led to less media investments this year, compared to previous years. The estimates range from 12% to as much as 20%...

Lisette Kruizinga-de Vries
Jun 29, 20209 min read
A New KPI for Effectiveness
Article Dr. Lisette Kruizinga – de Vries – Senior Methodologist Understanding effectiveness for all media is in most cases calculated as...
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