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“The Holy Grail'' in Media
The corona crisis has led to less media investments this year, compared to previous years. The estimates range from 12% to as much as 20%...

Lisette Kruizinga-de Vries
Jan 19, 20219 min read


A New KPI for Effectiveness
Article Dr. Lisette Kruizinga – de Vries – Senior Methodologist Understanding effectiveness for all media is in most cases calculated as...

Lisette Kruizinga-de Vries
Jun 30, 20209 min read
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