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Lisette Kruizinga-de Vries
Thought Leader Science & Analytics
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Profile
Join date: Dec 4, 2024
Email address
lisette.kruizinga@dvjresearchgroup.com
Posts (5)
Sep 30, 2025 ∙ 4 min
Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen) Introduction: Why...
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Jul 4, 2025 ∙ 4 min
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
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Jun 5, 2025 ∙ 10 min
The Creativity Multiplier: How Pre-Testing of Retail Media Will Lead To In-Store Conversion
Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...
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Jan 18, 2021 ∙ 9 min
“The Holy Grail'' in Media
The corona crisis has led to less media investments this year, compared to previous years. The estimates range from 12% to as much as 20%...
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Jun 29, 2020 ∙ 9 min
A New KPI for Effectiveness
Article Dr. Lisette Kruizinga – de Vries – Senior Methodologist Understanding effectiveness for all media is in most cases calculated as...
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