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Lisette Kruizinga-de Vries
Writer
Thought Leader Science & Analytics
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Profile
Join date: Dec 4, 2024
Overview
Email address
lisette.kruizinga@dvjresearchgroup.com
Posts (6)
Nov 3, 2025 ∙ 5 min
From Exposure to Intention: How Generations Differ in Processing Television Advertising
Blog post by Lisette Kruizinga-de Vries, based on the master thesis of Rong Shen (HEC Paris - MSc Data Science & AI For Business)
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Sep 30, 2025 ∙ 4 min
Exploring the Impact of Packshot Aspects on Customer Buying Intentions
Blog post by Lisette Kruizinga – de Vries, based on the master thesis of Ny Thi Ha Dao (University of Groningen)
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Jul 4, 2025 ∙ 4 min
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
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