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Join us in the dialogue about brands, media
and advertising

We regularly organise events, training courses and workshops on our areas of expertise.

Brand Growth Event

The Ingredients for Brand Growth are an initiative of DVJ Insights. The platform is made for and by marketers who want to engage themselves with Brand Growth. The Ingredients for Brand Growth are active in the Netherlands, the UK, Sweden and Germany and consist of three parts: an annual event, study and interviews. All with the purpose of bringing marketing practice and the academic world closer together. It’s the perfect foundation to learn and improve our way of working.

Upcoming Events

  • DVJ at Woche der Marktforschung 2025
    DVJ at Woche der Marktforschung 2025
    19 May 2025, 08:30 CEST – 27 May 2025, 19:00 CEST
    Virtual Event
    We are delighted to announce that DVJ Insights will be participating in the German online event Woche der Marktforschung 2025 with 2 insightful sessions on Retail Media and Innovation.
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Past Events

  • Webinar on Measuring Emotions
    Webinar on Measuring Emotions
    20 May 2025, 14:00 – 15:00 CEST
    Webinar
    Join DVJ Insights and the University of Groningen to explore how emotional responses to ads can be measured effectively — with the latest science and practical tools you can use.
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  • Retail Media Day
    Retail Media Day
    Thu 15 May
    Media Plaza Utrecht
    15 May 2025, 08:30 – 17:00 CEST
    Media Plaza Utrecht, Jaarbeursplein 6, 3503RM Utrecht, Netherlands
    What determines the real impact of retail media on brand and sales? Jori van de Spijker shows how retail media can drive brand growth, backed by new research and sharp insights.
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  • Symposium GenAI in Marketing
    Symposium GenAI in Marketing
    08 May 2025, 11:30 – 16:30
    Hilversum, Media Parkboulevard 1, 1217 WE Hilversum, Netherlands
    Generative AI is Rapidly Transforming the Marketing World. Want to Find Out How?
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  • The Quirk’s Event
    The Quirk’s Event
    Wed 07 May
    07 May 2025, 08:00 BST – 08 May 2025, 18:00 BST
    London, 1 Waterview Dr, London SE10 0TW, UK
    Meet DVJ Insights at Quirk’s Event 2025 in London!
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  • Innovation Research: The latest learnings on Concept Testing
    Innovation Research: The latest learnings on Concept Testing
    13 Mar 2025, 14:00 – 15:00 CET
    Webinar
    Innovation is the key to staying ahead—but how do you ensure your ideas have real potential before launching?
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DVJ Speakers

We are often asked to share our vision and knowledge on a particular subject. Which we are happy to do! You can submit an inquiry after clicking on one of the speakers.

Training

Our approach and products are focused on brand growth. An analysis or research result alone cannot achieve that. Therefore, we also offer plenty of support in the shape of workshops and training sessions.

Interpreting research results is more than reading a report. For this reason, we have set up a training program that can help marketers, researchers and media people in various ways. Within DVJ is a select group of people who use their personal experiences, learnings from science and from practice to help make each practitioner better. This training program is a standard part of “Reality Analytics,” our unique branding and communications model. But we also provide separate training for all our clients and prospects:

  • Implementation of marketing science based on Les Binet, Peter Field and Byron Sharp, among others

  • Media operation: impact of medium types, allocation issues, decay effects and how to distribute and track resources

  • Writing good concept statements. What is the best path to innovation of products and services

  • Writing a briefing: practical tips for anyone who wants to brief agencies better

  • Brand building: how to successfully build brands through media and creation

  • Methods: the power of MassQual

  • Reality Analytics Dashboard: using the dashboard and the analysis capabilities available

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Workshops

Our workshops are mainly aimed at inspiring and informing. That is why we have developed a step-by-step approach to close each presentation. This FUA structure is designed to come up with concrete actions together with our clients on the basis of the research.

We incorporate contemporary marketing science into many of our products. In our workshops, we take a little more time with why this science is so important and how we apply it. More specifically, we also offer Brand Growth Workshops.

With DVJ’s Ingredients for Brand Growth concept, there are 50 to 100 interviews annually, and international research is conducted among marketers. The aim is to learn what successful real-life strategies are to help brands grow. These workshops are provided at our offices in Utrecht, London, Hamburg, Copenhagen, Oslo and Helsingborg, but can also take place in-house.

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