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Join us in the dialogue about brands, media
and advertising

We regularly organise events, training courses and workshops on our areas of expertise.

Brand Growth Event

The Ingredients for Brand Growth are an initiative of DVJ Insights. The platform is made for and by marketers who want to engage themselves with Brand Growth. The Ingredients for Brand Growth are active in the Netherlands, the UK, Sweden and Germany and consist of three parts: an annual event, study and interviews. All with the purpose of bringing marketing practice and the academic world closer together. It’s the perfect foundation to learn and improve our way of working.

No events at the moment

Past Events

  • Webinar Measuring the impact of in store-advertising
    Webinar Measuring the impact of in store-advertising
    24 Jun 2025, 14:00 – 15:00 CEST
    Webinar
    Join DVJ Insights, Vrije Universiteit Amsterdam and Cyreen for an exclusive webinar. Together with our academic and technological partners, we’ve developed a new, validated way to link digital point-of-sale (POS) campaigns directly to sales performance.
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  • IIEX Europe
    IIEX Europe
    Tue 17 Jun
    Beurs van Berlage, Amsterdam
    17 Jun 2025, 13:15 – 13:40 CEST
    Beurs van Berlage, Amsterdam, Damrak 243, 1012 ZJ, Netherlands
    Meet DVJ Insights at IIEX Europe in Amsterdam, 17-18 June!
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  • Cannes Insights Lions
    Cannes Insights Lions
    Mon 16 Jun
    Majestic Hotel Cannes
    16 Jun 2025, 09:00 CEST – 17 Jun 2025, 17:00 CEST
    Majestic Hotel Cannes, Main Gala Room
    Meet DVJ at Insights Lighthouse during the Cannes Lions International Festival of Creativity on June 16-17, 2025!
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  • Webinar on Measuring Emotions
    Webinar on Measuring Emotions
    20 May 2025, 14:00 – 15:00 CEST
    Webinar
    Join DVJ Insights and the University of Groningen to explore how emotional responses to ads can be measured effectively — with the latest science and practical tools you can use.
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  • DVJ at Woche der Marktforschung 2025
    DVJ at Woche der Marktforschung 2025
    19 May 2025, 08:30 CEST – 26 May 2025, 19:00 CEST
    Virtual Event
    We are delighted to announce that DVJ Insights will be participating in the German online event Woche der Marktforschung 2025 with 2 insightful sessions on Retail Media and Innovation.
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DVJ Speakers

We are often asked to share our vision and knowledge on a particular subject. Which we are happy to do! You can submit an inquiry after clicking on one of the speakers.

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Training

Our approach and products are focused on brand growth. An analysis or research result alone cannot achieve that. Therefore, we also offer plenty of support in the shape of workshops and training sessions.

Interpreting research results is more than reading a report. For this reason, we have set up a training program that can help marketers, researchers and media people in various ways. Within DVJ is a select group of people who use their personal experiences, learnings from science and from practice to help make each practitioner better. This training program is a standard part of “Reality Analytics,” our unique branding and communications model. But we also provide separate training for all our clients and prospects:

  • Implementation of marketing science based on Les Binet, Peter Field and Byron Sharp, among others

  • Media operation: impact of medium types, allocation issues, decay effects and how to distribute and track resources

  • Writing good concept statements. What is the best path to innovation of products and services

  • Writing a briefing: practical tips for anyone who wants to brief agencies better

  • Brand building: how to successfully build brands through media and creation

  • Methods: the power of MassQual

  • Reality Analytics Dashboard: using the dashboard and the analysis capabilities available

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Workshops

Our workshops are mainly aimed at inspiring and informing. That is why we have developed a step-by-step approach to close each presentation. This FUA structure is designed to come up with concrete actions together with our clients on the basis of the research.

We incorporate contemporary marketing science into many of our products. In our workshops, we take a little more time with why this science is so important and how we apply it. More specifically, we also offer Brand Growth Workshops.

With DVJ’s Ingredients for Brand Growth concept, there are 50 to 100 interviews annually, and international research is conducted among marketers. The aim is to learn what successful real-life strategies are to help brands grow. These workshops are provided at our offices in Utrecht, London, Hamburg, Copenhagen, Oslo, Madrid and Helsingborg, but can also take place in-house.

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