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Martin Hellich
Jan 286 min read
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented." Ā This famous quoteāalthough mistakenly attributed to...

Adrian Sanger
Jan 153 min read
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Jan Aarts
Jan 148 min read
From viewer to connected consumer:
Addressable TV as the key to personal attention Background research and problem definition In a fragmented advertising market, it is...

Martin Hellich
Dec 17, 20243 min read
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Adrian Sanger
Dec 10, 20244 min read
The Answer is in the Data!
AI in retail. Itās the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Jori van de Spijker
Dec 3, 20244 min read
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, Iāve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Martin Hellich
Nov 12, 20244 min read
Closer to the people ā How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done ā People donāt want a 1/4 inch drill; they want a 1/4 inch hole ā. This famous quote by...

Martin Hellich
Oct 15, 20243 min read
In search of a profitable path ā Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

Adrian Sanger
Oct 7, 20246 min read
AI on the aisle
You know that moment when youāre in the supermarket, staring at a sea of cereal boxes, andāwithout failāyou grab the same one every time?...

Jori van de Spijker
Sep 30, 20243 min read
The vanity of long video ads in a 1.8-second world
Itās no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know betterāat...

Jori van de Spijker
Sep 11, 20244 min read
Leveraging AI in pre-testing: Using predictive AI for enhanced ad testing
In todayās dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

Jori van de Spijker
Sep 4, 20243 min read
Beyond the basics: Why do top marketers never stop learning?
One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

Adrian Sanger
Aug 26, 20244 min read
Click, shop, repeat
Weāve all noticed itāwhether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

Martin Hellich
Aug 12, 20243 min read
Fit for purpose ā How to write the best concept while balancing the need for standardisation
The importance of concept stimuli in innovation research Henry Ford famously stated: āIf I had asked people what they wanted, they would...

DVJ Research Group
Jul 22, 20244 min read
Leveraging AI in pre-testing: Using predictive AI for enhanced ad testing
In todayās dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

Adrian Sanger
Jul 18, 20243 min read
Promotion addiction: will we ever break the habit?
We hosted the 8th edition of our annual Brand Growth event recently.Ā This yearās Brand Growth Event was a big success, sharing...

Jori van de Spijker
Jul 15, 20243 min read
AI in market research: Evolution or revolution?
In todayās market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

Jori van de Spijker
Jul 12, 20243 min read
Communicating prices effectively should get the same attention as setting prices optimally
The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

Adrian Sanger
Jul 12, 20244 min read
AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, itās good for researchers to get a little help to understand...

Martin Hellich
Jul 12, 20243 min read
Managing complexity ā Ways to professionalise the tactics of portfolio management
For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...
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