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Jori van de Spijker
Dec 3, 20244 min read
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, Iāve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Jori van de Spijker
Sep 30, 20243 min read
The vanity of long video ads in a 1.8-second world
Itās no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know betterāat...

Jori van de Spijker
Sep 11, 20244 min read
Leveraging AI in pre-testing: Using predictive AI for enhanced ad testing
In todayās dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

Jori van de Spijker
Sep 4, 20243 min read
Beyond the basics: Why do top marketers never stop learning?
One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

DVJ Research Group
Jul 16, 20244 min read
The rise of influencer marketing
Blog by AdĆØle Lamotte Influencer marketing is becoming an ever-increasing component of modern marketing strategies and has the potential...

Jori van de Spijker
Jul 15, 20243 min read
AI in market research: Evolution or revolution?
In todayās market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

Jori van de Spijker
Jul 12, 20243 min read
Communicating prices effectively should get the same attention as setting prices optimally
The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

Jori van de Spijker
Jun 20, 20243 min read
The real danger of wear-out: Stopping too early
āIs our commercial experiencing wear-out?ā is a question I come across often. The threat of wear-out is something that concerns...

DVJ Research Group
May 5, 20246 min read
What is the impact of cinema advertising compared to other channels?
The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...

DVJ Research Group
Mar 21, 20243 min read
Beyond Commands: The Art of Communicating with AI
Blog by Dennis Hulsebos Every day, technology seamlessly intertwines with our daily lives. Our conversations with machines have evolved...

DVJ Research Group
Mar 13, 20244 min read
Impact of National Culture: How Style Elements Affect Viewersā Attitudes toward TV Ads
Master thesis summary by Julien MariĆ©thoz In the times of globalisation, marketersā task to construct advertising communication appealing...

DVJ Research Group
Feb 6, 20243 min read
Landing your intended message: Speaking so you are understood
Blog by Martin Oxley It is not easy to develop an advertising message that is motivating and relevant to your audience when the target...

DVJ Research Group
Jan 18, 20243 min read
Identifying motivations and barriers of young women to get tested for cervical cancer
Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

DVJ Research Group
Jan 4, 20243 min read
Best 5 articles of 2023
Traditionally, we would like to give a special podium to our favourite (and best-performing) articles that we have conducted throughout...

DVJ Research Group
Dec 22, 20237 min read
The best Christmas ads in the Netherlands in 2023
Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...

DVJ Research Group
Dec 21, 20236 min read
The best Christmas ads in Sweden in 2023
Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...

DVJ Research Group
Dec 18, 20236 min read
The best Christmas ads in the US in 2023
Article by Lisette Kruizinga - de Vries Introduction Let us begin with a bit of history. Santa Claus as we know it today, originates in...

DVJ Research Group
Dec 12, 20236 min read
The best Christmas ads in Germany in 2023
Introduction While we saw marketing experts in the UK discussing British Christmas ads as early as the beginning of November, most German...

DVJ Research Group
Dec 11, 20236 min read
The best Christmas ads in the UK in 2023
Article by Lisette Kruizinga - de Vries Introduction With DVJĀ“s cherished Christmas tradition, we end each year by delving into the...

DVJ Research Group
Nov 30, 202311 min read
Unraveling the magic recipe for Christmas ads
A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...
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