DVJ Research Group

What does it take to grow brands in a category where science, regulation and consumer behaviour intersect? For Jen Whyte, Front End Innovation Insights Director, and Shafik Saba, Global Lead for Innovation Capability at Haleon, the answer lies in a careful balance: combining FMCG-style brand building with scientific rigour, while building innovation capability through a more structured and consistent way of working. In this conversation, Jen and Shafik share how Haleon approaches brand...

Utrecht, 5 May 2026 - DVJ Insights welcomes Jantine Cornel and Stefanie Pooyé as consultants in the Netherlands, further strengthening its local consultancy team and supporting continued growth in the region. Jantine brings over 10 years of experience in marketing research. She started her career at MetrixLab (now Toluna) as a researcher and, after around seven years, moved into a commercial role as Client Director. Throughout her career, she has developed a strong affinity for agency life...

At Achmea, brand growth is not just about standing out. For Madelon van Dijck-Scholte, Senior Manager Brand & Communication, it starts with being genuinely relevant in people’s lives. That means connecting brand purpose to customer relevance, building trust through meaningful themes, and making sure that societal impact also supports business growth. Brand Growth Starts with Relevance For Madelon, brand growth begins with a simple but demanding question: how do you stay truly relevant to...