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DVJ Research Group
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Join date: Nov 16, 2023
Posts (286)

Feb 4, 2025 ∙ 5 min
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
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Jan 31, 2025 ∙ 4 min
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
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Jan 17, 2025 ∙ 5 min
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
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Jan 10, 2025 ∙ 6 min
Caroline Henneman – PassaSports
P assaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it...
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Jan 3, 2025 ∙ 5 min
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
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Dec 29, 2024 ∙ 2 min
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...
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Dec 20, 2024 ∙ 4 min
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
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Dec 12, 2024 ∙ 6 min
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
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Dec 5, 2024 ∙ 4 min
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
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Nov 28, 2024 ∙ 5 min
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
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Nov 27, 2024 ∙ 1 min
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
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Nov 26, 2024 ∙ 5 min
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
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Nov 21, 2024 ∙ 5 min
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...
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Nov 14, 2024 ∙ 4 min
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...
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Nov 4, 2024 ∙ 3 min
DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024 – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...
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Oct 31, 2024 ∙ 4 min
Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...
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Oct 29, 2024 ∙ 9 min
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
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Oct 29, 2024 ∙ 4 min
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
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Oct 24, 2024 ∙ 4 min
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...
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Sep 29, 2024 ∙ 5 min
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...
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Sep 24, 2024 ∙ 5 min
The impact of product prominence in influencer marketing
Enhancing clarity and authenticity for effective consumer engagement Blog by Tynke Broekens In the digital age, consumers are...
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Sep 19, 2024 ∙ 3 min
Dieter Deceuninck - Danone
In this insightful interview with Dieter Deceuninck, Europe Head of Strategy, Insights and Analytics at Danone, we explore the...
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Sep 12, 2024 ∙ 5 min
Bas Komen – Albert Heijn
AH Retail Media Services (AHRMS) is a division of Albert Heijn, the largest supermarket formula in the Netherlands, part of the global...
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Sep 5, 2024 ∙ 4 min
Ralf Hesen - Independer
Independer.nl is a leading Dutch platform established in 1999, aimed at enhancing comparison and transparency in consumer financial...
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