DVJ Research Group

We are proud to share that The Growth Decision, written by DVJ Insights CEO Lucas Hulsebos, is among the 10 nominees for the PIM Marketingliteratuurprijs 2026 (Marketing Book of the Year) in the Netherlands! The Growth Decision by Lucas Hulsebos For 20 years, PIM (Platform Innovatie in Marketing), the Dutch platform connecting marketing and innovation, has presented this award to recognise authors who contribute new knowledge to the field and encourage marketers to rethink the role of...

What if some of the assumptions behind modern marketing and market research are fundamentally wrong? For Colin Moyer, his background in anthropology, archaeology and Buddhist theory offers a different perspective on how people make decisions. Colin sees striking parallels between these ideas and findings from modern neuroscience, challenging some conventional assumptions about consumers as stable individuals with fixed preferences. Instead, he argues that people are constantly shaped by...

In a world where marketing is constantly evolving, it is easy to get distracted by the latest trends, tools, and technologies. Yet, for Alexander Shmelkov, Director of Global Brand Tracking at IKEA, true brand growth still comes down to mastering the fundamentals. In this conversation, he shares how IKEA balances long-standing principles with modern challenges, from penetration-driven growth to the impact of AI, and why staying grounded is more important than ever. Growth Starts with Reaching...