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DVJ Research Group
Feb 20, 20231 min read
New opportunities for brands through CEPs
New Opportunities for Brands Through Category Entry Points and Boosting Mental Market Share. Many companies are looking for ways to...

DVJ Research Group
May 27, 20201 min read
Monitoring response quality
In order to monitor the quality of response we need to do more than just knowing the database they come from, we need to assess quality...

DVJ Research Group
May 18, 20201 min read
Indirect and implicit measuring
Understanding the importance of (un)conscious behaviour Within marketing, it is becoming increasingly important to understand consumer...

DVJ Research Group
Apr 21, 20201 min read
A reflection on how to conduct market research
Research should focus on digging deeper and understanding better. One of the main aims of market research is to understand the motives...
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