Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...

“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...

Introduction The goal of market research is to uncover new insights that support brands in making the right decisions. To obtain those...