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The Creativity Multiplier: How Pre-Testing of Retail Media Will Lead To In-Store Conversion
Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it...

Lisette Kruizinga-de Vries
Jun 510 min read


Measuring Emotions to Understand Behaviour: From Science to Practice
Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...
DVJ Research Group
Jun 56 min read


How can we best measure the effectiveness of media today?
“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...
DVJ Research Group
Dec 7, 20214 min read


Leveraging the power of storytelling through machine learning
Introduction The goal of market research is to uncover new insights that support brands in making the right decisions. To obtain those...
DVJ Research Group
Sep 30, 20213 min read
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